Pinterest is often referred to as a social media network, but the platform is also known as a ‘visual discovery engine.’ (And that’s your cue to deliver super engaging, eye-catching brand advertising.) Brands can utilise SEO on Pinterest Users aren’t just searching aimlessly on the platform – they’re open to finding new product pins and exploring new businesses.

Plus, 46% of weekly Pinners have discovered a new brand or product on Pinterest. They’re actively searching for new products and services, setting you up with a golden opportunity to introduce your brand. Pinterest doesn’t just offer you access to an enormous audience – it also offers you access to an audience that’s highly receptive to brand marketing and willing to buy new products.ĩ7% of the top Pinterest searches are unbranded, meaning users aren’t tied to a specific brand or business.

This presents marketers with a massive opportunity to reach red-hot prospects, attract new customers, and build their brand presence through social media advertising. The Pinterest platform boasts 431m monthly active users, and around 1bn videos are consumed on the site every day. Pinterest provides you with access to a sizable digital audience, meaning you can easily scale up your marketing activity and generate high volumes of conversions. You can reach a huge audience of Pinterest users Let’s run through some of the major benefits that Pinterest offers advertisers. So what makes Pinterest advertising so special? And why should you invest your hard-earned cash into Pinterest ads? Pinterest is a very popular marketing platform, utilised by brands from around the globe.

Let’s get going! Why advertise on Pinterest? We’ve pulled together 10 strategic Pinterest advertising tips that are guaranteed to improve your campaign performance and skyrocket your returns. (Spoiler alert – that’s exactly what we’ve done.) If only someone would collect all of these Pinterest marketing insights and package them up in a helpful, engaging, and super informative blog post. One of the best ways to rapidly improve your Pinterest ad performance is to follow proven strategies and creative best practices.īut researching all of that sounds a little time-consuming, right? Pinterest marketing can work wonders for digital advertisers, offering access to a huge audience, unique ad formats, and intelligent targeting tactics.

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